Content Marketing in the Age of Pandemics 2022
About Course
Virtual Communications Mastery
Content Marketing in the Age of Pandemics 2022
By Sharon MacLean
It’s the new normal.
The arrival of COVID-19 turned
content marketing into an
essential marketing powerhouse
for every industry.
Business needed ways to keep connecting with loyal customers. And to find new ones. So, they moved online to survive in unparalleled numbers.
Yet, digital marketing is very different from the days when promotions were pushed out everywhere. Aggressive call-to-action statements were not appreciated by everyone.
Or being talked at like this: “Buy now!”
Consumer values changed, so high-pressure approaches became a turn-off.
Content marketing is designed to attract an audience to your business. This means you need
an ongoing supply of content such as blogs, videos, and social media to serve consumers as well as the search engines.
In the age of pandemics, we’re also seeing the upsurge of influencers, virtual meetings, and gamification. The key is that content and content marketing supports your business goals through a digital marketing strategy. Think of it as the hub, with the elements of your marketing
plan being the spokes.